The energy drink giant Celsius has thrown out all sorts of announcements and developments this past year, including a mountain of flavor extensions; just a few weeks ago, we got details on the next two flavors of the high-energy Celsius Essentials with Grape Slush and Watermelon Lime. Sprinkled in between those flavors were a few more business, industry-side pieces of news, such as production and distribution in the likes of the UK and Australia, and here we’ve got even more in that department.
Celsius has taken a strategic step forward by acquiring Big Beverages Contract Manufacturing for a sizeable $75 million, greatly enhancing its production capabilities and control over its supply chain. The giant has picked up a 170,000-square-foot facility, enabling the brand to accelerate product innovation and respond quickly to market demands with new product launches. It’s most definitely a bold, dominating move that furthers Celsius’ goal of becoming a leader in the energy drink category.
Celsius has come a long way and is not showing any sign of slowing down anytime soon, especially after its recent milestone of hitting an eyewatering revenue of a little more than one billion dollars. The acquisition of Big Beverages Contract Manufacturing puts the rising energy drink in a position to expand and continue its consistent innovation. Having direct access to the facility Big Beverges does puts Celsius in a position to trial, test, and produce new flavors or products at a much faster pace.
