Fresh off of the release of its all-new Chocolate Banana Protein Bar, FitCrunch is teaming up with The Rock’s energy drink brand ZOA, which has also just come off a big announcement, with Molson Coors acquiring a majority stake at $53 million. The two functional companies have come together to create a special edition collaboration bundle that represents both sides and gives consumers one of the best opportunities to date, to experience FitCrunch’s protein bars and ZOA’s signature beverage.
FitCrunch and ZOA have not partnered for a special edition flavor or hybrid product blending energy and high-protein food, at least not yet; the two powerhouse names have put together a limited-time bundle with a box of each of their star offerings. From FitCrunch, you get a nine-count box of its sweet and smooth baked protein bar in nine deliciously different flavors, and from ZOA, there is a similar sort of variety pack with four cans each of three of its best-selling flavors for a total of a dozen cans.
The cost of the ultimate FitCrunch and ZOA variety bundle is $44.99 exclusively on Amazon, which is a good deal, especially since you’re essentially getting 13 different flavors: nine of the FitCrunch protein bar and four of the ZOA energy drink. We’re hoping this goes well and the partnership potentially expands further, as it would be great to see an inter-brand product collaboration, similar to the many supplement companies we’ve witnessed, but here, we’d be getting a fusion of protein food and energy drink.
