As big as the American market is, as well as the likes of Europe and Brazil, many companies in those regions, especially in the US, go beyond their borders in an attempt to become a global brand that bridges oceans, language, and culture. Logan Paul and KSI’s Prime has been doing that since very early on in its journey, and it’s been driving that train non-stop since then, including expansion into India a couple of weeks ago, and now we’ve got news in two areas of Africa.
Prime has officially launched in Nigeria and Ghana, partnering with a company called TradeDepot, a leading market access and distribution platform. Prime aims to capitalize on the booming West African drinks market with its signature beverage, the Prime Hydration Drink. The product features all of the same ingredients and benefits it’s known for here in the US, with a variety of electrolytes to support hydration and performance, as well as BCAAs and incredibly low sugar.
The African soft drinks market is projected to grow significantly, reaching a market volume of $160.20 billion by 2028. TradeDepot’s extensive retail distribution network and expertise in African cross-border trade will be crucial when it comes to the success of Prime and the Prime Hydration Drink. The partnership aims to make the brand’s beverage readily available at retailers of all sizes across Nigeria and Ghana, allowing consumers to find the product from their favorite nearby stores.
