There are several hugely successful functional food companies in the United Kingdom and Europe, far more than you have here in the US, and they all make incredibly great-tasting products. Grenade, Barebells, Inlead, Myprotein, ESN, Life Pro, and Battle Snacks, to name a few. Warrior is another competitor that fits into that list, and it is about to venture down the difficult, although potentially rewarding path of bringing its line to America and possibly reaching the heights of the giants we have here.
Warrior is setting its sights on significant international growth, particularly in the highly competitive US market. Founder Kieran Fisher aims to transform the company into a £500m (631m USD) business within the next five years, centering around an American expansion. The brand has already experienced incredible growth, with revenue increasing from £8m to £38.7m in the last seven years. Fisher believes Warrior’s universal appeal and message will resonate globally, including US consumers.
There has only really been one company that’s managed to have a significant impact on the market in the US with international origins, and that is the functional food legend Barebells, the maker of what we still consider the best protein bar in the world. Warrior definitely has the products and ability to adapt and find success, but it will be challenging, as again, many protein bars from outside of America have attempted the same thing and not only been unsuccessful, but thrown in the towel.
