The energy drink craze has most definitely swept the globe, with newcomers coming out of the woodwork and established sports nutrition brands jumping into the mix in countries all around the world, primarily in the US, but also in the UK, Europe, Asia, and Australia. Down under in Australia, there has actually been quite the influx, considering the population and size of the market, with plenty of competitors from the likes of EHP Labs, Mushashi, Kamikaze, Factions Labs, and, very soon, Zombie Labs.
Our previous International Brand Of The Year, Zombie Labs, has revealed that it is getting ready to release its first beverage with a shadowed, mostly blacked-out teaser. In the image the team has shared, we get a vague look at a product that has the brand’s signature mascot in various colorways and they’re all in 500ml cans. That is more than enough to confirm Zombie Labs is coming out with a canned drink, and with so many others in Australia doing energy drinks, we’re pretty sure that’s what this is.
Zombie Labs is very reliable when it comes to the efficacy of its various sports nutrition supplements, offering some robust competitors in the world of pre-workout, weight loss, protein powder, and more. The upcoming energy drink should have no trouble continuing that, and we look forward to seeing how it approaches the immensely popular space. We’re guessing it’ll have a complex blend of ingredients, like its other products; the intriguing part will be what sort of benefits it aims to support.
