aXivite is a growing premium ingredient that has found its way into several big-name brands and supplements, entirely in the busy fat-burning category. Health and nutrition giant Iovate has put it to work under MuscleTech in Alpha Test Thermo XTR and Burn iQ, plus its Hydroxycut brand in Hardcore Ultra Shred Gummies. aXichem, the company behind aXivite, is giving health and nutrition companies a whole new reason to take a look at its star ingredient with an alternative version.
aXichem has unveiled aXivite TR (Target Release), a new version of its innovative phenylcapsaicin-based component. Designed specifically for sports nutrition and weight management supplements, aXivite TR maintains the scientifically documented benefits of phenylcapsaicin while eliminating the sensation of pungency. The breakthrough allows for the development of new consumer products that leverage aXivite’s proven impact in those areas without the heat sensation in the mouth.
The development of aXivite TR builds on aXichem’s proprietary phenylcapsaicin molecule, which combines a naturally occurring phenyl group with capsaicin. The supplement ingredient has demonstrated health-promoting properties similar to natural capsaicin, along with some unique benefits. A 2022 study showed that phenylcapsaicin reduces fatigue perception, allows athletes to train harder, and reduces muscle damage after workouts, making it suitable for more than just weight loss.
Once again, we’ve seen aXichem’s flagship ingredient, aXivite, in a few weight supplements. With the added benefits you get in aXivite TR or target release aXivite, we can see it being picked up by some of the many other names in the industry, especially with the upfront consumer benefit of no heat sensation in your mouth.
