IsoGold is the star protein powder from Pure Vita Labs, better known as PVL, and it is one of the best-selling competitors in the saturated category in the brand’s home country of Canada. It is a premium offering, too, where you get 27g of protein per serving from a blend of whey isolate and hydrolyzed whey, just a gram of fat, a similar amount of carbohydrates, and a lean 120 or so calories. As an extra touch, PVL also has the clinically proven DE111 probiotic in there to improve gut health and absorption of the product.
Rolling out to retailers and PVL’s own online store within the next week, is another flavor of that signature IsoGold protein powder, and with all of the traditional tastes already covered, the extension is indeed something different. The long-running and reliable brand has turned the classic treat Rocky Road Ice Cream into a flavor of IsoGold, complete with the 27g of muscle-building protein per serving. The taste will be showing up in the larger, more cost-effective 5lb size of the supplement, as well as in Popeye’s exclusive 6lber.
