Cadence is a compact, carbonated, and canned beverage, but it’s not for the energy drink space as you’d expect. Cadence is a young and growing sports drink featuring a variety of electrolytes to support hydration, performance, and recovery; again, it just has the appearance and format of an energy drink. An interesting development has emerged from Cadence and a brand that it appears to be partnering with, one which many of us are extensively familiar with in Raw Nutrition.
Details have been shared about Raw Nutrition getting together with the minds at Cadence, but the big question is, what for? There is no clear indication of why the two brands are collaborating, although looking at the few bits and pieces that have been included in graphics, we do have some guesses. We’re thinking we’re getting one of two things; the first is maybe some sort of partnership bundle that comes with cans of Cadence and the newly slimmed-down Bum Energy.
The other idea we have about the Raw Nutrition and Cadence collaboration is a product that blends the two together. The supplement company did recently go deeper into performance and endurance with its comprehensive Endurance Series made up of several different products. Raw could be making a sports drink similar to Cadence’s for that line or working with the young brand to help develop something as unique and innovative as its signature canned hydration beverage.
Raw Nutrition is always working on something, and we have to assume that if something as cryptic and vague but also obvious as Raw and Cadence getting together for a meeting gets out there, it is for something significant. We look forward to sharing the next update on whatever this leads to, and keep in mind that this wouldn’t be the first show-stopping Interbrand collaboration from Raw; it is still the only supplement company Ghost has ever got together with for a product.
