Energy drinks and gaming go together incredibly well, being a great source of energy to consumers whenever and wherever you are. They taste great and over the last few years, they’ve become significantly better for you where sugar-free, low-calorie options taste as good and sometimes even better than their sugar-loaded, calorie-dense counterparts. Many times, we’ve seen energy drink makers get together with gamers and video games, the latest being Rockstar and Xbox.
Energy drink giant Rockstar and entertainment powerhouse Xbox are offering instant access to Xbox Game Pass Ultimate through a points-based promotion that runs right through until the end of January next year. Customers can purchase specially marked cans of Pure Zero Silver, Punched Fruit Punch, Recovery, and Original, and submit codes from those items for points that are redeemable for gaming rewards, consoles, accessories, and Xbox Game Pass Ultimate subscriptions.
The specifically marked cans of Rockstar energy drinks include themes from the video games Avowed and Elder Scrolls, and the branding of the can isn’t where that sort of thing ends. Alongside the redeemable prizes highlighted above, gamers and energy drink connoisseurs can also exchange their points for Diablo IV, World of Warcraft, and Elder Scrolls in-game content. You can find out more about the whole sweepstakes collaboration at rockstarenergy.com, and look out for the cans in coolers.
