Barebells is off to a ridiculously good start for 2025, releasing a large number of extensions across two of its tasty, category-leading products. Over in Sweden, the functional powerhouse debuted a flavor called Salty Caramel Crunch for the Barebells Protein Bar as well as a classic Cookies & Cream Barebells Milkshake, then here in the US, we got a Wild Cherry protein bar. As much as that is to squeeze into ten days, the brand is at it again, teasing and hyping another two items that are about to come to market.
Once again, over in Sweden, Barebells is adding to its catalog, although this time, it is the lesser-known but top-tasting competitor, the Vegan Protein Bar. Similar to Crunchy Joyride, the brand is teasing the upcoming extensions with what we’re fairly certain are nicknames in A Vegan Love Story and Love At First Bite. They both sound and look like they have a celebratory infusion being themed around Valentine’s Dayand while it is not something we’ve seen from Barebells before, it’s right in its area of creativity.
Barebells did recently launch two flavors of its Vegan Protein Bar in parts of Europe, not Sweden, with Caramel Choco Chip and Orange Chocolate. This could be those two products getting wider availability and an official release, as again, they’re not in every part of Europe, including the brand’s home country. Fortunately, Barebells doesn’t take too long to go from teaser to release, so we expect to find out what these two are and what they’re all about in the coming days.
