The functional brand Max Protein from RiteBite is all about squeezing extra protein into everyday foods, snacks, and treats, and many of those offerings are bar-format products with Max Protein Active, Ultimate, Daily, and Max Protein Millet Wafer. The creative company recently introduced something quite different with the Max Protein Roots, another product in the shape of a bar but uniquely made with a base of ghee, jaggery, and dates.
The key ingredients behind the newly released Max Protein Roots Bar give it a texture and taste very different from any of the other snacks the brand has available. The flavors it comes in are equally intriguing, with Coffee Mocha, Orange Burst, and something a bit more familiar in Cocoa Brownie. The macros are led by a moderate 10g of protein to 20g of carbohydrates, the majority of that sugar, around 7g of fat, and 180 to 196 calories.
Max Protein is promoting the innovation as a unique ghee jaggery protein bar, with the highlights being its use of time‑trusted Indian ingredients, the heightened protein, and moderate 4g of fiber. The brand already had standard protein bars covered with its many other offerings, so something as unique as Max Protein Roots makes sense, and it’ll go down nicely with local fans as it’s genuinely something you won’t find anywhere else in the world.
