Functional beverage company Latitude 65 is known for its energy drink, available in a huge variety of flavors, and it can be found all across its home country of Sweden in the likes of supermarkets and convenience stores. A caffeinated beverage may have been where it all started for the brand; however, it recently showed its interest in other areas of health and nutrition, specifically sports nutrition, with the introduction of its first-ever protein-focused offering in the Latitude 65 Protein Bar.
The edible protein snack was a major move by the Swedish company, as not only did it reveal Latitude 65’s interest beyond energy and the canned drink format, but it also expanded its presence into other aisles and areas of retailers beyond the cooler. The brand is now preparing to take things up a notch in the protein space by merging its original beverage format and protein with the Latitude 65 Protein Shake, packing 25g of protein in Chocolate, Vanilla, and Strawberry Milkshake flavors.
The all-new Latitude 65 Protein Shake sounds as though it’ll be making its way out to stores and stockists in the coming weeks, and since it already has excellent distribution for its beverage, we imagine the protein-powered drink will be easily accessible and become available in several locations.
