Ronnie Coleman’s supplement company, Ronnie Coleman Signature Series, has been around for many years, and while it’s not as commonly found here in the US, it has a strong and immense presence internationally with excellent distribution around the world. The brand and its leading bodybuilding legend, eight-time Mr. Olympia, Ronnie Coleman. This week’s big news surrounding Ronnie Coleman Signature Series is a victory in the courtroom involving a packaging company.
Ronnie Coleman Signature Series, from Ronnie Coleman himself, has clinched a whopping $15.4 million verdict against Western Packaging and Polyfirst Packaging. The five-week trial in Florida exposed fraud and deceptive practices in the production of specialized protein supplement bags. Western’s outsourcing to inexperienced Polyfirst led to defective, leaking products, causing significant financial damage to the brand. The decision that could exceed $20 million with additional claims is a monumental one and great news for Ronnie Coleman Signature Series after all of the losses it went through.
The damages claimed by Ronnie Coleman and Ronnie Coleman Signature Series break down to pretty significant amounts to $2,422,100 of out-of-pocket losses, $7,500,000 of lost profits, and half a million lost investor damages. Based on that, the verdict is justified, and again, it’s a significant one as while it’s not always out in the public, supplement companies occasionally get stuck with issues and misfortune like this. It could be small amounts that add up over time or, in this situation, massive figures that actually impact the functionality of a brand and can’t be left unchecked.
