BioSteel confirmed a few months ago that it was deep in development of its first-ever protein beverage, which we’re simply referring to as the BioSteel Protein RTD or BioSteel Protein Shake. The nutrition company is mainly known for its electrolyte-powered sports drink and dabbles in more traditional supplement formats and categories, such as protein powder and superfood formula. The ready-to-drink protein will be a great addition to the line, especially with its strong beverage distribution.
It was a few months ago that BioSteel talked about the promising BioSteel Protein Shake, and the good news is that in about another three weeks, you will be able to purchase the beverage and experience it for yourself. The brand has confirmed more specific details about the innovation as well, saying that it’ll have a strong 30g of muscle-building protein in every bottle and 130 calories, leaving just ten calories from non-protein macronutrients, and it is naturally sweetened with the pair of stevia and monk fruit.
The BioSteel Protein RTD or Protein Shake is officially launching in the membership retailer Costco, specifically in Canada. That ensures it’ll not only get strong distribution and great availability right out of the gate but also a competitive price point, which is a huge factor when it comes to buying bulk numbers and cases of ready-to-drink protein supplements. This category has been heating up quite a bit around the world, so we look forward to experiencing this firsthand and seeing how it stacks up.
