It’s not uncommon for energy drink brands to change hands; in fact, we just saw it a few months ago when the giant Keurig Dr Pepper agreed to acquire 60% of Ghost Supplements and Energy for $990 million and buy the other 40% in 2028. Celsius is joining the ranks of companies purchasing other competitors in the energy drink realm, and it is a big one. The beverage maker has announced it is snatching up Alani Nu and its family of functional drinks for a substantial $1.65 billion.
Both Celsius and Alani Nu are already major players in the energy drink space, each having a strong share of the category. The power move between the two is all about synergy and scale with Celsius banking on unlocking key growth opportunities for Alani Nu, leveraging their combined strengths to drive distribution gains and innovation. The strategic acquisition is expected to boost Celsius’ profits as quickly as the first year, with significant cost savings anticipated across the next two years.
The $1.65 billion acquisition will make Celsius an even more dominant force in energy drinks with Alani Nu by its side. There is no mention that we can find regarding what’s happening with the brand and its supplements, which is the space that Alani Nu started out in. You can check out the complete announcement about the Celsius acquisition over at businesswire.com, where you get even more detail about the partnership, including a breakdown of what the giant purchase value involves.
