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Prime unveils Future Freeze featuring a sweet rainbow sherbet flavor

Future Freeze Prime Hydration Drink

Prime has created and released several additions to the menu of its original, hugely successful beverage in the Prime Hydration Drink, far beyond the initial selection including the likes of Lemon Lime, Blue Raspberry, and Tropical Punch. Meta Moon, Glowberry, and the mysteriously named X have been a few of the giant’s more intriguing taste innovations. We just saw Prime really mix things up with its lighter Prime Ice Series, and now we’ve got one of its more intriguing efforts in Future Freeze.

The all-new Future Freeze Prime Hydration Drink is the latest extension to the menu of the low-sugar, electrolyte-powered sports drink featuring a purple, pink, and cyan color combination around a futuristic, technological label design, as you’d expect with the name that it has. This is also not a reskin; it is a whole new flavor from the Prime team, officially described as Rainbow Sherbet. It does not disappoint on that front, giving you precisely that, a candy-level sweetness with a mix of sweet fruits.

Future Freeze Prime Hydration Drink is officially rolling out into the market this month, and alongside its sweet rainbow sherbet flavor, is all of the usual sports drink features in a variety of electrolytes, breaking down to 700mg of potassium, 30mg of sodium, and 125mg of magnesium, just 2g of sugar and 25 calories. The product is not exclusive to anyone, so fans can look forward to seeing it on shelves and in coolers where you’d typically pick up bottles of the popular Prime Hydration Drink.

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