Like many mainstream energy drink companies these days, Hell, heavily available in supermarkets and convenience stores across Europe, has a better-for-you version to choose from. Alongside its regular sugar-filled beverage, there is a path that doesn’t lead to a handful of sugar, carbohydrates, and calories. The product is Hell Zero although you have to be prepared to sacrifice selection, as there are many flavors available for the regular Hell energy drink but the sugarless route has only three to choose from.
For 2025, Hell is looking to show that better-for-you side of its selection some love by way of a completely refreshed lineup. Firstly, the well-established company has changed up the look, moving to lighter, brighter, more modern-feeling branding. The core of the beverage is still the same, where Hell Zero has no sugar, leading to practically no calories, alongside your typical Hell energy drink features, including a variety of B vitamins and a Red Bull-like 80mg of caffeine in its compact 250ml can.
In addition to the new look, Hell has also taken the time to reflavor its guilt-free energy drink family, Hell Zero, improving the overall taste of the product while changing up the options on the menu. Previously the variant was available in Classic, grapefruit-based Red Currant, and Strawberry, whereas the renewed family carries over Classic and introduces Berry and White Peach. The revamped product is making its way out to coolers this month, and should be at your preferred Hell retailer soon if not already.
