Redcon1 has gone all in on the Jolt collaboration, where its energy drink is heavily revolving around its authentic soda flavors in Jolt Cola, Jolt Root Beer, and the most recently released extension to the family, Dr. Jolt Cola. More excitement has come in from the two-time Brand Of The Year regarding its energy and focus-fueling Redcon1 Energy Drink and Jolt, and this is far more than just another size and flavor for fans to choose from.
Launching in the coming weeks is a whole different beverage from the Redcon1 and Jolt partnership that is being produced in the stubby 12oz soda can. It still aims to deliver the same classic Jolt taste with a bit of caffeine at 80mg per can, although you don’t get any of the nootropics for better focus like the original 16oz. It also has prebiotics to support gut health and digestion, putting it in the surging space of better-for-you sodas.
The point about this being a whole new beverage can’t be said enough, as even though they have the same sort of look and feel, they bring different experiences to the table. You won’t get the high-powered energy and functionality of the 16oz in Redcon1’s Jolt prebiotic soda; instead, it’s more of a light energy for more casual drinking and gut health benefits.
The extension is definitely going to put the Redcon1 and Jolt names in a different aisle and shelves in the cooler, and it is coming in four flavors. Just like the original drink, the innovation will have Jolt Cola, Root Beer, and the newly released Dr. Jolt to choose from, as well as an all-new Jolt Cream Soda. Again, the brand is planning to launch in the coming weeks, and we look forward to seeing where the new direction takes the line.
