Dr. Mike Israetel is the man and entertaining character behind the Renaissance Periodization YouTube channel, one of the most followed, if not the most followed, in the sports nutrition industry. Notoriously, Israetel has not heavily associated himself with any sort of supplement company or come out with his own until this month, where he’s introduced Genius Shot. Mike Israetel and Giacomo Zacchia founded the product titled Genius Shot together, which is a compact, pocket-sized protein drink.
Genius Shot is a ready-to-drink protein product; however, it is not in your traditional bottle or carton, packing a volume of around 12oz. The protein supplement from Mike Israetel comes in a small 100ml shot that you can crack open and throw down to quickly and seamlessly consume a good amount of superior protein. The innovation relies on Lacprodan BLG-100 beta-lactoglobulin to provide 23g of protein with absolutely no carbohydrates, sugar, or fat, and a calorie count of 90.
For those not familiar with superior beta-lactoglobulin, it is the primary type of whey protein found in cow’s milk, making up about 50% of the total whey content. This globular protein is a nutritional powerhouse, packed with essential amino acids, including 45% leucine than standard whey, to support muscle protein synthesis and recovery. The component is also known for its exceptional solubility and high biological value, making it the perfect fit for Genius Shot and the goals it wants to achieve.
Genius Shot is an innovative, versatile supplement for Dr. Mike Israetel to put his name behind, not just giving you a quick and easy way to increase your protein intake but doing it in an enjoyable, tasty fashion with one of the most premium and superior sources of protein out there. The brand and product have launched directly through geniusshot.com starting at $44.99 for a box of 12 shots or as low as $3.12 each when buying in bulk, with two flavors available in Orange Cream and Blue Raspberry.
