The trend of cost-effective or value-focused pre-workouts has become a huge trend in the sports nutrition industry with several supplement companies giving fans three price points to choose from. You have the primary, moderate-level product sitting around 30 to $40 usually, the premium powerhouse up above $50 and sometimes even $60, and then the cost-competitive pre-workout below $30. While we are only speculating at the moment, it appears as though Ghost is about to make that trending move.
The two-time Brand Of The Year, Ghost, has announced the upcoming launch of Ghost Basics, a collection of simpler, daily-use supplements that, by the sounds of things, may still have that premium twist the hugely successful company is known for. This could be something like a standalone creatine, unlike Ghost Size, that pairs creatine with a complementing muscle builder. We definitely expect the line to include a daily pre-workout, kind of like Ghost’s take on Raw’s Essential Pre-Workout and Gorilla Mode Base.
Whatever Ghost and its upcoming Ghost Basics series has up its sleeve, we highly anticipate it to have a major impact on the world of sports nutrition. There hasn’t been a launch in the company’s history that didn’t make noise or affect the category, hence how it’s taken home our Brand Of The Year Award twice. More information on Ghost Basics is due to be shared shortly, with the complete launch of the daily-style selection of supplements in just over two weeks on Wednesday the 26th of this particular month.
