While protein powders tend to sit at 25g, the traditional amount of protein in a protein bar is typically 20g, with some sitting a little bit above and some below. You rarely get anything up in the area of 30g or beyond, which is why the all-new functional food innovation from Convenient Nutrition is so impressive. The health and nutrition company has revealed and released the XL40 Protein Bar, what it describes as the ultimate protein bar, and when it comes to size and nutrition, it is the biggest we’ve ever seen.
Convenient Nutrition’s XL40 Protein Bar gets its name from the fact that it squeezes in a huge 40g of protein per piece, and the primary sources are quality, with whey concentrate and isolate. Alongside that 40g of protein is 15g of fat and surprisingly not a huge imbalance of carbohydrates at 26g, with 18g of that fiber for a net carb count of 3g. The protein-to-carb ratio is quite the achievement as usually when you get larger bars with more protein, that side of things shoots up, but that is clearly not the case here.
The calories on the innovative XL40 Protein Bar end up at 380, putting it around 190 calories for 20g of protein, a pinch better than your standard bar balance. On paper, the product looks good, and visually, it has a typical build with a thick and doughy main body wrapped in delicious milk chocolate. The challenge is going to come in the taste and texture, as the product tips the scales at a sizeable 100g and once again, it has 40g of protein to make it edible and enjoyable, which we look forward to finding out firsthand.
Convenient Nutrition already has the XL40 Protein Bar in stock and available for purchase through one of the most reliable and cost-competitive retailers out there in DPS Nutrition. The cost of the category-breaking entry is not too bad, at $39.99 for a box of 12 bars, despite each of those packing the nutrition and size of two ordinary protein bars. There is just one flavor to start for XL40 in a Chocolate Cookie Dough, and we suspect that variety to expand as the brand and beast of a protein bar grow.
