Last year, The Quality Group and its family of health and fitness companies — ESN, More Nutrition, and OACE — did something we hadn’t seen at any other convention in the industry. Even though we have seen brands go big in the past, including Optimum Nutrition, Animal, and, of course, Young LA, the European giant took things one step further. Instead of setting up a booth, The Quality Group snatched up an entire hall and filled it with its own booths.
The ESN hall at last year’s FIBO expo in Cologne, Germany, featured sampling stands, athlete appearances, a stage, innovation stations, and several other interactive offerings. The massive convention is again taking place in Cologne, and is happening next weekend, where The Quality Group will be repeating last year with its very own hall. The health and fitness giant has filled the space with a whole bunch of booths and displays, making it a must-see for fans.
Inside The Quality Group hall at FIBO, or the ESN hall if you want to call it, will be dedicated shopes for ESN, More Nutrition, and the apparel brand OACE, sampling stations, a PR lounge, an onsite gym, a challenge, photo opportunities, a silent disco, and even an ESN-sponsored MMA arena. The team is repeating the unmatched presence it had at FIBO in 2024, this year, and it’ll be there all show long from Thursday right to the final day on Sunday.
