The Quality Group may not be a name you know in the supplement industry but you’ll likely know the brands it owns, especially in the vast market of Europe. The Quality Group is the company behind the sports nutrition powerhouse ESN and the more colorful lifestyle competitor More Nutrition. Together, they’ve grown to massive heights out of its home country of Germany and other regions of Europe, amassing several 100 million dollars a year in revenue.
The fast growing The Quality Group has now added another brand to its family, although this one or these two are not in its local market. Joining ESN and More Nutrition under the same roof are none other than Raw Nutrition and BUM Energy from here in America. The Quality Group and Raw Nutrition have become partners, with the former acquiring the latter with no mention of any figure, and Dom Iacovone and Chris Bumstead becoming co-owners of The Quality Group.
“After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group given that they understand all the opportunities and challenges that we’re about to face, and have navigated through them extremely successfully.” – Dom Iacovone, RAW Nutrition Co-Founder and CEO.
“Just as RAW Nutrition engages and fuels athletes in the US, The Quality Group’s brands ESN and More Nutrition engage and enable a loyal, performance-driven customer base in Europe. This strategic partnership enables us to elevate our commitment to our communities, and we are excited to get to join forces with Dom and Chris Bumstead, who are successful entrepreneurs. Chris is a true global icon in our industry, and we believe this is great news for our community.” – Heikki Takala, CEO of The Quality Group.
With the backing, support, and proven growth ability of The Quality Group, Raw Nutrition and BUM Energy look to scale their presence, position, and overall business. Once again, The Quality Group has done precisely that in Germany and Europe with ESN and More Nutrition, in an impressively short amount of time. We look forward to all of the action we’re about to see from Raw and BUM, on top of the endless expansion we’re seeing from ESN and More.
