Functional food is the category that keeps on giving, where brands and newcomers to the space continue to spice things up with creativity and intriguing innovation. Fit Ice is one of the newer names in the space, and it is doing something we’ve only seen a handful of others attempt, but none as specialized as this. Fit Ice makes a refreshing popsicle that is high in protein, which uses 100% fruit juice for a great taste and whey isolate as a source of protein.
Fit Ice’s flagship Protein Infused Popsicle is the only item it currently has available; however, it is a great concept that doesn’t really have any major competitors, and has plenty of directions to expand upon, whether it be more flavors or other fruity, frozen treats. Each popsicle measures in at 100ml and provides 10g of quality protein, no fat, and 19g of carbohydrates, only a fraction of which is net carbs, leading to a reasonable guilt-free calorie count of 75.
At 10g of protein and 75 calories, the Fit Ice Protein Infused Popsicle is a reasonably lean protein treat, coming out to 150 calories to 20g of protein from two. That balance is closer to a protein shake or ready-to-drink protein product than a typical protein bar, plus it has all of the right tools for a great taste. There are two options available at the moment in Lemon and Pineapple Mango, with a box of eight just $12.99 at fitice.shop, and there is a variety pack.
