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Life Pro brings a one-of-a-kind format to the functional space in Nutty Rolls

Life Pro Nutrition Nutty Rolls

Our two-time Functional Brand Of The Year, Life Pro Nutrition, which is doing it all again this year, showing off its depth and creativity in edible and traditional supplement formats, has cooked up something very unique in May. As mentioned, the brand has won our functional title on two occasions, so it knows how to stand out in the category, and its latest does precisely that, introducing the one-of-a-kind, Nutty Rolls.

While the name of Life Pro Nutrition’s newest functional innovation may have you thinking of something like Genius Gourmet’s recently released Nut Roll Bar, it is far from that, far from anything we’ve seen before. Nutty Rolls is a jar of crispy and crunchy tubes, rolls in this case, and filling the inside of them is a sweet and creamy Speculoos filling. They remind us of the classic striped wafer sticks, but these have a functional side.

The protein in Life Pro Nutrition’s Nutty Rolls aren’t supremely high; however, it is in there at 2.5g per 20g piece, around 12g of carbohydrates, a fair but low amount of that is sugar at 4.4g, the same amount of fat, and a sub 100 calorie count. It’s best to treat the innovation as a better-for-you item than a lean source of protein; either way, it certainly adds to the diversity of the Life Pro catalog, and it’s available this week at €12.90 a jar.