Earlier this week, we got a sneak peek at the first beverage innovation from 1st Phorm following the announcement of its partnership with the drink giant Anheuser-Busch. The sports nutrition company showed off shots of the upcoming Phorm Energy, which we suspected to be flavors of an all-new or at least refined version of 1st Phorm Energy. There is now a much better look at that product, and it is similar to what we were thinking.
1st Phorm has previewed the Phorm Energy Drink, and based on the information available, it looks like it’ll be very similar to the first energizing beverage from the company. Like the original 1st Phorm Energy, Phorm Energy Drink has 200mg of natural caffeine from green tea, an infusion of nootropics, and zero sugar. Those are all familiar features, and something else that’s been carried over is the flavors of the Phorm Energy Drink.
The first look of the beverage innovation from 1st Phorm is hitting coolers in four options with Grape Smash, Orange Fury, Blue Blitz, and Screamin’ Freedom blending cherry, lemon, and blueberry. 1st Phorm Energy does have similar tastes in Berry Dream, Citrus Blast, and an identical Screamin’ Freedom, but we suspect the brand has refined the quality of flavor.
Similar to what we said about the initial sneak peek, based on what’s out there, it looks as though the Phorm Energy Drink is a refresh of 1st Phorm Energy. It has seemingly all of the same key ingredients, including natural caffeine and nootropics, with no sugar, and familiar flavors. The name is obviously a pinch different, and the look has been switched around too, presumably for the purpose of strengthening its competitiveness.
