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UFIT puts a simpler modern look on its signature high-protein beverage

Ufit rebrand for 2025

UFIT is a popular functional company that has a great selection of high protein products in the classic bar format as well as drinks. It is the latter the brand is mostly known for, and most impressively, you can find its High Protein Milkshake all across the United Kingdom. This month UFIT is bringing something new to shelves, although it is not a completely new product or format, or even another flavor for one of its reliable and reasonable tasting offerings.

As you can see in the image above, UFIT has decided to revamp and rework the look of its convenient High-Protein Milkshake and it’s a respectable shift. The brand has taken a more modern approach and simplified its appearance, dropping all of the background detail and graphics, and moved to a simple two-color split. On the White Chocolate beverage that results in a creamy white covering 80% of the bottle and an off white around the top.

UFIT’s rebrand for its High-Protein Milkshake has been shown off here on White Chocolate but it is being applied to the rest of the beverage’s menu, including the likes of Raspberry Ripple, Salted Caramel, Fudge Brownie, and the unique Millionaire Shortbread.