Dr. Mike Israetel recently released his protein innovation, the Genius Shot, a compact hit of protein that puts 23g of the muscle-building macro into a pocket-sized 100ml bottle. It’s not a format or type of supplement we haven’t seen before, with plenty of competitors in Europe having something like this for some time. With Genius Shot putting the concept on the map in the US, it was not going to be long before we saw more.
Tidal Supply Co is a newcomer to the sports nutrition industry, which has debuted with two beverage products, one of them being the 4oz or 114ml Tidal Protein Shot, also squeezing a fair amount of protein into a convenient shot. Like Genius Shot and other similar style innovations, the Tidal Protein Shot relies on BLG whey protein to provide 21g of protein, zero sugar, just a single gram of carbohydrates, and around 90 calories.
Interestingly, the shot isn’t the only ready-to-drink protein supplement Tidal Supply Co is hanging its hat on; it has also put together a 12oz canned competitor in the Tidal Protein Refresher. Like the Tidal Protein Shot, the more commonly sized Protein Refresher is focused on protein, offering a slightly higher 25g per serving, no sugar, a low carbohydrate count of one gram, and calories that land around the 100 mark.
Tidal Supply Co has hit the protein space with some creativity, giving fans two choices: a clean beverage you can sip on over some time packing 25g of protein, or something to slam down when you’re in a hurry. The brand definitely caught our attention, and you can check it out for yourself at the-wellcollective.com, where the Tidal Protein Shot and Protein Refresher are available in packs of a dozen bottles at $50.
