Bulk has been in the game of protein snacks for quite some time; similar to the likes of Myprotein, XXL Nutrition, The Skinny Food Co, and other extensive health and nutrition brands, it has a wide variety of edible items. Similar to some of those, Bulk has also done protein-packed flapjacks before, which it has a fresh new version of this month with the simply named Protein Flapjack in two delicious-sounding flavors.
A flapjack is a common format for functional innovators to jump on in the United Kingdom and the rest of Europe, but it’s not the sort of flapjack you may be familiar with. In that part of the world, it is in reference to an oat-based bar, and in this industry, brands infuse it with protein. The new Bulk Protein Flapjack does just that, packing 15g of protein per block with 32g of carbohydrates, 10g of that sugar, 14g of fat, and 338 calories.
Just like traditional flapjacks, Bulk’s revamped Protein Flapjack is made of nutritious ingredients, with oats being the biggest component, responsible for the carbohydrates and some protein. The brand has added milk isolate and soy crisps to push the protein up that bit further. Bulk has debuted the innovation in two flavors, both sound tasty in Triple Chocolate with milk and dark chocolate chips, and Salted Caramel.
