The David Protein Bar has been making noise left and right since it came to market, originally for its seemingly impossible nutrition profile of 28g of protein and just 150 calories. The momentum has continued as the functional innovator has added more flavors to the menu of the product, including Salted Peanut Butter and Red Velvet, and just recently it acquired Epogee, the maker of the low-calorie fat replacer EPG.
Simply put, David and its self-titled David Protein Bar know how to get attention with actions and innovation, and it looks as though we’re about to get another wave of that. The brand has completely cleared out its social media accounts, where on Instagram, it has removed every post and reel. In their place is a teaser of a Rolex watch reading 7AM or 7PM on July 14th, which is six days away on Monday of next week.
The only thing David appears to be saying about what it has coming is that it will be timeless and undoubtedly interesting. We’re thinking it could be some sort of partnership, although that doesn’t usually call for a history wipe. The other possibility is a rebrand, and that is something companies clear out social media for. While David is not that old, it has seen an immense amount of success and a revamp to match could make sense.
