The functional food industry in Europe is far busier than here in the US, with brands from all across the continent bringing their own individual preferences to formats and flavors that sometimes you’ll never see anywhere else. The Scandinavian region is even more intense, where you get some of the most impressive functional competitors, and they keep coming to market, one of the newest being Denmark’s SNCK.
SNCK is an exciting new player in the protein snacking space that has started with a protein bar, and it looks absolutely delicious. While things don’t always taste as good as they appear, that is typically the case in SNCK’s part of the world. Nutritionally, the product has 16g of protein, mostly from milk protein, then collagen and pea protein, about 21g of carbohydrates, low sugar, 8 to 12g of fat, and a little over 200 calories.
Moving on to how they taste, SNCK has done a damn good job crafting each of the flavors of its debut innovation to taste like familiar foods. There is Vanilla Fluff featuring a doughy base and fluffy cream top, wrapped in chocolate, reminiscent of the Danish classic, Flødebollen. The other one is Choco Shot with a doughy body covered in chocolate with gooey chocolate down the center, and Caramel Pop with the same doughy body, a salty caramel filling, crunchy peanuts around the outside, and a decadent chocolate coating.
SNCK proudly makes its innovation in its home country, and looking at shots of inside the bar itself, it will offer an enjoyable experience, especially the Flødebollen-inspired Vanilla Fluff with its seemingly whipped cream-like top layer. The newcomer has just made the SNCK Protein Bar available for purchase through its online store at 209DKK (32.39 USD) for a box of 12 in your choice of flavor or a variety pack with four of each.
