Before creatine gummies and other functional ingredients in gummy candy format, and even before the many lower-sugar sweets that are now on the market, brands were filling delicious gummies with muscle-building protein. Over the last decade, that type of functional food gradually disappeared, even Swedish powerhouse Pandy went from protein candy to just better-for-you candy, although here to save the day is the newcomer Thrive.
The colorful growing brand Thrive didn’t hit the market too long ago, and it is all about giving you a good amount of protein in the form of delicious gummy candies. In every sizeable 57g bag of the brand’s flagship innovation, you get 10g of protein, and most impressively, that’s not collagen or gelatin. Thrive uses brown rice and pea isolate for its protein, both plant-based sources and giving the product a wider reach and audience.
The other numbers filling out the nutrition profile of Thrive’s protein candy are 17g of carbohydrates; however, only 6g of that is net carbs thanks to its use of xylitol and allulose, zero fat, and a flat 100 calories. All of this comes in the shape of bite-sized candy pieces that promise the taste and texture of traditional candy. As mentioned, the twist here is that there aren’t boat loads of sugar or over-the-top calories.
Thrive appears to have covered both angles better-for-you candy treats go after, and that is high protein and low to no sugar for better overall calories. The still relatively new protein candy from Thrive nails both of those aspects, and again, it’s even more impressive that it’s used common sources of protein. If you’d like to give the brand a shot, it’ll be restocking soon at thrivecandy.com, and the price ain’t bad, as low as $4 a bag for 12.
