The relentless functional food company Bombbar in Russia, which does dabble in supplement categories like protein powder, performance, aminos, and health items, has been getting busier and busier lately. We just saw the three-time Functional Brand Of The Year add a delicious protein soufflé treat to its new MadFit brand, as well as introduce its own line of coffee beans, and now it’s back into the functional game in the simply named Protein Cookie.
While we’ve all seen our fair share of protein snacks in the traditional cookie shape, Bombbar’s newly released Protein Cookie is not your standard doughy protein bar in the shape of a circular cookie. The innovation is a packet of small, crispy and crumbly cookies with a rich chocolate base. The bite-sized cookies are made with milk and whey concentrate to provide a moderate 6.7g of protein in a 25g serving, under 2g of carbohydrates, and 90 calories.
If you’re at all familiar with Bombbar and its massive selection of functional foods, protein snacks, and beneficial beverages, the creativity and different type of cookie experience makes perfect sense. The busy brand has every shape, size, and balance already covered, so new products have to have clear points of difference to make sense. If you want to try Protein Cookie in its Cream Chocolate flavor, it’s live now at bombbar.ru at ₽1,200 (16.69 USD) for 20.
