Bloom recently celebrated the milestone of selling one million cans of its debut beverage, the Bloom Sparkling Energy Drink, in just its first month on the market. The achievement was massive for the lifestyle-driven company, proving it found quick success despite the saturation of the category. Shortly after, earlier this year, Bloom released its functional soda, Bloom Pop, featuring prebiotics, Oligonol for weight loss, apple cider vinegar, and only 25 calories a can.
The brand has now confirmed that Bloom Pop has been met with a similar enthusiastic reception, with sales eclipsing even the energy drink. While Bloom Energy reached one million cans sold in a month, the uncaffeinated and more wellness-oriented Bloom Pop has doubled that pace, selling through two million cans in its debut month. The result shows how quickly consumers are adopting the healthier soda alternative and recognizing the Bloom name in beverage.
Altogether, the numbers speak volumes about Bloom’s momentum, as both of its drinks have made significant impacts right out of the gate. Bloom Pop’s early performance suggests an especially bright future, with sales impressively doubling that of the energy drink. It almost paves the way for more drinkable innovations, maybe a Bloom Protein Shake or Protein Iced Coffee, as consumers are clearly very open and accepting to the Bloom name and the format.
