Years ago, the two-time Brand Of The Year, Ghost, talked about developing a protein bar, although since then, it seemed like it would never actually come to market. A lot of time has gone by with little to no updates or information, but as you’d expect from the brand, it has been hard at work in the background, crafting something special. Earlier today, an alert went out for a raffle or giveaway in the Ghost App, but it appears to have since been taken down.
We were sent the raffle screenshot you can see below, featuring the first-ever Ghost Protein Bar, and it looks as though the ever-exciting brand has taken its time for a reason. The seemingly upcoming protein snack from Ghost will be a two-piece treat packing a combined 20g of protein and 270 calories. The build is closer to the iconic Twix candy bar than your standard protein bar, similar to some of the stuff we’ve seen in the functional space over in Europe.
The Ghost Protein Bar is a truly one-of-a-kind product, going off the picture on the front, again, similar to things we’ve seen, but none come to mind with that protein base, gooey caramel, and chocolate coating in easy-to-eat sticks with 10g of protein per piece. Ghost has always stood out when it takes on new categories, as seen in Ghost Energy, Greens, Gamer, Pump, the list goes on, and now it looks like it’s about to do the same with its Ghost Protein Bar.
