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Battle Bars takes inspiration from an iconic cereal for its newest protein bar flavor

Cinnamon Cereal Battle Protein Bar

Battle Bars, the functional company known for its crunchy, crispy, and candy-bar-like protein snack, has just expanded its flagship product by way of another flavor. The brand already had fan-favorites like Peanut Butter, Strawberry, and the more recent Dark Chocolate Espresso, and now it’s adding something inspired by an iconic cereal. The newest flavor, Cinnamon Cereal, is designed to bring back the nostalgic taste of Cinnamon Toast Crunch in a high-protein format.

The Cinnamon Cereal Battle Bar comes with a whey crisp base and a cinnamon-flavored white chocolate coating, delivering a balance of crunch and flavor in every bite. Each 60g bar has 16g of protein, 6g of fat, around 30g of carbohydrates, 4g of fiber, under 10g of sugar, and 220 calories. Available now at battlebars.com, boxes of Cinnamon Cereal cost $39.99, with 12% savings if you buy three, and it is a permanent flavor, so it’s not going anywhere like a limited-time drop.