The hugely successful and self-explanatory functional brand Oats Overnight has a unique subscription feature where fans who sign up to receive 16, 24, or 32 meals per month will get a free pouch from its Flavor In Development Series. Basically, every month, the brand cooks up two completely new tastes and throws them in shipments to loyal subscribers for feedback, and if all is good, it gets a complete launch a few months later.
Right at the start of September, Oats Overnight has revealed the two recipes it has cooked up for its more than 250,000 subscribers. The extension of its signature oatmeal adds to its breakfast-themed line in Homestyle Waffles, following on from French Toast and Maple Pancakes. The other one, for its iced protein coffee, is something for coffee lovers in Irish Cream, which typically blends vanilla, chocolate, and a pinch of Irish whiskey.
Again, the only way to try Oats Overnight’s Flavor In Developments products is by being a monthly subscriber to either its oatmeal or iced protein coffee. Alternatively, you could wait for the brand to receive feedback and decide to make the flavor a reality, a process that is said to take around three months.
