Swedish beverage brand Latitude 65 offers a wide range of flavors for its signature energy drink inspired by nature, with flavors such as Frost, Northern Lights, Landscape, Lapland, Moonshine, Dawn, Oasis, and The Sea. Here, right at the beginning of September, the brand has introduced another addition to its ever-expanding menu in Älven, which, keeping with the theme of Latitude 65, translates to The River.
The name Älven or The River doesn’t reveal much, although the can itself confirms the flavor as Fruit Soda. It sounds like a fruit punch sort of thing, with a lightly sweet, sparkling mix of bright fruit notes, alongside Latitude 65’s usual profile with no sugar, B vitamins, and 180mg of caffeine. The River is already showing up in specialty retailers and major chains to follow, which is a lot of shelves, as Latitude has massive distribution and presence in its home country.
