South African brand Metalab has always stood out in its local market, featuring a look that is very different than the rest. The brand has a very animated, creative, almost Glaxon-like vibe to it, giving it broad, international appeal. The formulas, flavors, and categories Metalab has brought out have also been different and impressive, especially in the protein powder space with its blend-style Bridge and more premium ISO-Bridge.
This coming Friday, Metalab is launching a different protein powder, separate from those two Bridge competitors, and it has a pretty self-explanatory name in Truly Grass-Fed Protein. You could probably figure out its point of difference in that it relies on genuine, high-quality grass-fed whey isolate protein. The nutrition won’t be anything you haven’t seen before, with the high-end protein source being its highlight.
Metalab Truly Grass-Fed Protein is going live this coming Friday, with a lean nutrition profile packed full of protein, no added sugar, and infused with DigeZyme for better digestion. There will be two flavors to start for the innovation, both traditional in Chocolate and Vanilla Rodeo. The supplement is coming in 680 tubs, and it will likely be Metalab’s most expensive protein with the premium grass-fed whey pushing up the price.
