Phorm Energy Drink recently hit the market as the collaboration between 1st Phorm, Anheuser-Busch, and UFC CEO Dana White, positioned as the successor to the original 1st Phorm Energy. Each 16oz can carries 200mg of natural caffeine from green tea, 100mg of Neurofactor, and a gram of n-acetyl-l-tyrosine for focus, plus electrolytes for hydration. The rollout received a lot of effort from all sides, and that continues into a major partnership.
The team behind the Phorm Energy Drink has announced its first national NIL partnership, signing Tiger football brothers Whit and West Weeks in a long-term deal. The duo will headline Phorm Energy’s collegiate football activations, appearing across digital, retail, and game day platforms. The campaign will include exclusive content tied to their training and lifestyle, in-store appearances, and sweepstakes activations primarily in Louisiana.
As part of the NIL deal, fans can expect interactive experiences, regional promotions, and local community engagement opportunities featuring the pair of Whit and West Weeks. The partnership is designed to expand Phorm Energy’s reach within college sports, leveraging the athletes’ rising profiles and align the drink within that audience. You can check out the complete press release through the website of the beverage beast Anheuser-Busch.
