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Elite sells out of its second house brand protein bar in less than 48 hours

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Elite Supplements Protein Crisp Bar

This week, the strongly established Australian retailer and fast-growing house brand Elite Supplements launched its second-ever edible product in the Protein Crisp Bar. It features a Rice Krispies-style build offering a light and crispy texture alongside strong flavors. The texture is really the main difference between Elite’s Protein Crisp Bar and its original Raw Bar, as nutritionally, there isn’t much separating them.

Elite Supplements’ lighter and crunchier Protein Crisp Bar comes with a traditional 20g of the muscle-building macronutrient per piece, a little less than that in carbohydrates at 15g, about two-thirds of that sugar, around 7 to 10g of fat, and between 200 and 230 calories. Those calories range between the two flavors the product has debuted in, with White Chocolate Macadamia sitting at 227 and Double Chocolate at 209.

Proving just how successful Elite Supplements and its house brand have been with their launches, the Protein Crisp Bar sold out in just two days, meaning if you didn’t get in within 48 hours, you would have missed out. The edible innovation is not a limited-time drop, so it will be restocked at some point, and when it does, those down under will once again be able to buy it at $59.90 (39 USD) for a standard box of 12.