Usually when sports nutrition companies discontinue entire products, flavors, or even spin-offs, they don’t make a lot of noise about it. Typically, brands will subtly drop them whether that’s just removing it from the catalog or phasing it out in a clearance sale. C4 Energy is doing things a bit different this week, where it is saying goodbye to one of the longest running flavors of its signature C4 Energy Drink in Grape Frost.
The C4 Energy Drink broke into the market about seven years ago in 2018 with four flavors in Frozen Bombsicle, Tropical Blast, Strawberry Watermelon Ice, and Twisted Limeade. A few months later, fans were treated to the first extension to the menu in Grape Frost, but C4 Energy is now waving goodbye. After all of these years on the market, the brand is axing the sweet grape-themed Grape Frost C4 Energy Drink.
At the very least fans of the beverage still have a grape option left in the authentic collaboration, Grape Popsicle. For those attached to Grape Frost C4 Energy Drink, you’ll want to stock up from whoever has it left.
