
Functional candy company Joyride, currently the number-one-selling candy in the entirety of the category at the big box retailer Target, has put together a couple of special Halloween edition products for the mainstream store. The colorful brand has actually put a twist on one of its many lower sugar treats, and they feature their own individual flavors as well as alternative branding matching the scary and spooky theme of All Hallows’ Eve.
Joyride’s temporary drop for Halloween is two intriguing new flavors of Gummy Busters, a gummy-filled treat with a contrasting crunchy outer. The product usually has just Original and Berry Mix flavors to choose from, but for this particular time of year, there is Caramel Sour Apple and an intriguing Midnight Mystery. They both have that same varying texture, low sugar, and are exclusive to Target at $2.99 for a snack-sized 51g bag.