The Ammmaze Protein Bar is an indulgent protein snack from the team at Pure Protein, offering a more gourmet-style taste and texture in exchange for a few more calories compared to the regular Pure Protein Bar. The innovation debuted earlier this year in Strawberry Shortcake and Blackout Cake options, perfectly reflecting that flavor-first approach. The brand has most definitely found success with the product, as at NACS this year, it is previewing two more tastes.
Set to join the original Strawberry Shortcake and Blackout Cake are the equally decadent Peanut Butter S’mores and Choco Chip Sandwich Ammmaze Protein Bars. They have a similar nutrition balance led by 20g of quality protein, no added sugar, and just over 200 calories. Again, despite the protein snack only being available for about half a year, Pure Protein must have seen great reception to the Ammmaze Protein Bar, enough to double its menu this swiftly.
