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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barOptimum and Wisconsin Brewing craft a non-alcoholic beer packed with 10g of proteinOptimum and Wisconsin Brewing craft a non-alcoholic beer packed with 10g of proteinDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five Guys

ESN brings back the Speculatius flavor of its classic Christmassy Designer Protein Bar

Esn Resurrects Speculoos Designer Protein Bar

Back before ESN became the beast it is today, or at least before it underwent its massive growth and expansion, it got in on the season of giving by way of a special edition flavor for three of its most popular products. In the year that was 2020, the German giant ESN turned the traditional Speculatius Christmas cookie into an option of its signature Designer Whey Protein, the top-tasting Designer Protein Bar, and the concentrated flavoring powder, Flav’n Tasty.

Half a decade later, ESN, with its much better branding, deeper selection of supplements, and fast-moving innovation pipeline, has brought back the concept of the Speculatius Designer Protein Bar. We’re guessing it is not exactly the same since that original was from 2020; either way, the brand is shooting for that same unforgettable taste. It packs the Designer Bar’s usual 15g of protein per piece, low sugar, and minimal calories, going live tonight at esn.com.