Since the protein bar king Grenade was purchased by Mondelez, we had been waiting for more authentic flavor collaborations, beyond its absolutely delicious Oreo and Oreo White Protein Bars. There is an impressive range of candy bars and treats under the Mondelez banner, really making it a matter of time before we get another partnership. We may indeed have that shortly, as details have come in of what looks to be another amazing innovation.
A wholesale distributor in the United Kingdom has listed a flavor of the Grenade Protein Bar that’s about to come to market, although it is not actually the same sort of build and bar we’re used to from the brand. The Grenade Soft Core Protein Bar is an upcoming item, featuring a flavor loaded creamy core. The flavor of the product is where the authentic collaboration comes in, as it is Cadbury Creme Egg flavored, another candy owned by Mondelez.
Again, the Cadbury Creme Grenade Protein Bar is not the same build as the brand’s usual snack, hence the Soft Core name, featuring a creamy center surrounded by a doughy build and chocolate outer. It is lighter than the usual Grenade Bar at 45g each, resulting in less protein. The upside is that it is very likely to taste addictively delicious, as Grenade is one of the best in the business when it comes to protein bars and this time it has Creme Egg on its side.
