This year, we had more nominees for our overall Brand Of The Year than any other since switching to the varying number of finalists rather than a set total. MuscleTech, NutraBio, Unmatched, Infinis Nutrition, Legion, Apollon Nutrition, and Myprotein were all nominated, each for many different or a combination of reasons. Despite each one’s highlights, they all innovated throughout the year, which is what led them to be in the running.
After going over everything that was done, the consistency, the formulations, the craftsmanship, and everything in between, we were left with one winner, and it is a special one. Up until this year, we had three two-time Brand Of The Year winners in Redcon1, Apollon Nutrition, and Ghost. The hardcore powerhouse Apollon has now become our first-ever three-time winner, purely due to its relentless push to stay at the top of its game.
Apollon Nutrition had an all-new product launching almost every week, and while numbers are a key metric, it was how meaningful they were that gave the brand its third title. Even though Apollon already has most categories covered, it managed to find room for ten completely new supplements, offering even greater support and ways to get results for its fans. For better gut health and digestion we got Fiber Fuel, as well as standalone KSM-66 Ashwagandha, the cardiovascular specialist Full Of Heart, and the cost-effective pre-workout Gym Classic.
The hardcore supplement company definitely filled some gaps in 2025, but just as importantly, it elevated even more already available items, raising the bar on over 15 of its originally stacked products. The performance pre-workout Lionheart made an improved return, the muscle builder The Last Emperor added PeptiStrong, and CreaSmash became even more of a creatine beast with the help of CarnoSyn, CreaSol and Senactiv.
We also can’t finish off the summary of Apollon Nutrition’s Brand Of The Year performance without mentioning its real surprise, La La Land. On paper, the two-ingredient formula looks simple, although one of those ingredients is Apollon’s own innovation in NeuroPhoria extended release PEA. There is plenty more in the future for that particular component, and we can tell you first hand, it isn’t for show, it works incredibly well and has huge potential in the pre-workout space.
Basically, Apollon Nutrition did what it did most other years, although it intertwined a balance of categories, rolled out reformulations that stepped up its game even greater, and stacked dosages that further cemented its position as a genuine one of a kind. In between all of that action, we got non-stop flavors that were almost always outside the norm, all leading to a standard and position we felt was unmatched in 2025.
