BamJam is a functional food newcomer bringing a familiar high-protein, low-sugar concept common across Europe into the US, where it remains far from standard. The brand’s Protein Fruit Spread reframes jam as a nutrition-friendly option, built around collagen protein with jam’s classic sweetness. BamJam initially announced the spread in Strawberry, Raspberry, and Grape, offering variety while maintaining its high-protein, no-added-sugar positioning for everyday use.
BamJam is now adjusting its flavor selection ahead of launch, responding directly to feedback from early testers. Comments around the tartness of the raspberry and the natural sugars in the grape led to a rethink, where on the product’s official debut, Raspberry and Grape will be removed. Wild Berry and Blueberry are going to take their place, keeping well within that fruit-themed jam approach, and offering a more balanced flavor instead of the variance the others offered.
We’re still not sure when BamJam and its collagen-powered Protein Fruit Spread are hitting the market, as earlier in the year, when the newcomer was introduced, the innovation was said to make its way to the hands of consumers near the end of the year. With just a couple of days left for that to happen, we’re guessing the rollout is set for sometime early next year.
