The proteinification trend has seen protein find its way into many different foods and formats, and that includes even more breakfast cereals, with big-name brands infusing the muscle-building macronutrient into their signature products. Next up to the plate, following on from the likes of Wheaties Protein and even Ghost Protein Cereal, put together in partnership with General Mills, is the breakfast cereal giant Post and its iconic Honey Bunches Of Oats.
Post has taken its delicious, honey-kissed cluster cereal and injected it with some protein, not a huge amount, but more than your standard bowl of Honey Bunches Of Oats. The protein comes out to roughly double when comparing the same weight and nutrition balance to something like the regular Honey Bunches Of Oats Cinnamon, at 9g a serving. The carbohydrates and sugar is a fair amount lower, although the fat is up, which also pushes the calories to 250.
There are two flavors to start for the Protein Honey Bunches Of Oats, and both of them are from the regular breakfast cereal in Cinnamon and Almond. Like many other major brands getting into functional foods, Post has added a few more grams of protein to its latest product, scaled down the carbs and sugar, and let the calories climb a bit. It’s a smealess alternative for fans of Honey Bunches Of Oats, and knowing the numbers, we imagine the taste is on point.
