The iconic amino acid brand Xtend has changed its look quite a bit over the years, especially under the Nutrabolt banner after it purchased the long-running sports nutrition competitor back in 2017. The signature Xtend product has remained a core part of the brand, with many spin-offs and varieties being introduced. The look of the supplement appears to be changing again, with details surfacing of a refreshed label across several Xtends.
In the image above, you can see the makeover on Xtend Original, although the updated Xtend Sport looks very much the same, but with “Sport” to the right of the title instead of “Original”. The design is a lot more flavor-driven, with graphics representing each product’s specific taste dominating the face of the label. There is also a topical GLP-1 callout, simply saying “GLP-1 Support” followed by the highlight that Xtend supplements are sugar-free.
The one last change that has come about with the rebranding of the amino-powered Xtend family is two new and authentic flavors. We’d already seen the brand get together with Airheads for some authentic flavors, and for its 2026 makeover, fans are being treated to flavor collaborations with Jolly Rancher in Grape and Green Apple. You can already see the revamped products at The Vitamin Shoppe, with everywhere else following soon.
